As the creator of www.IdeaMarketers.com, I’ve noticed that many writers neglect to take full advantage of three important pieces of information when entering their articles into IdeaMarketers.com: the summary and the keywords.

Did you know that IdeaMarketers uses these four pieces of information to help you get better search engine positioning and build link popularity? That’s right! You have control over the meta tags on IdeaMarketers! Our programming takes your primary keyword phrase plus the title you give your article to compose the title tag in the
meta tags. We use your summary for the description tag and your keywords for the keywords tag. With this
knowledge, you have power to influence your search engine positioning! Here’s how:

1. Choose relative keywords and phrases that you think people will enter on Google or other spidering engines. Use these same keywords or phrases your primary keyword phrase, keywords and summary. It would also help to use them in the body of your article to increase their pulling potency. (Don’t overdo it though. There’s no need to put your phrase more than once every 100 words or so.)
2. Write a summary that gives a good description of your article and include the words from your primary keyword phrase somewhere in the summary..
3. Write a title that’s catchy and will grab someone who is looking through search engine results.
4. To maximize the potential of your article being noticed by search engine spiders, purchase a bid for placement high enough to put your article on the IdeaMarketers home page or at least on the channel pages. Spiders frequent IdeaMarketers because it is incredibly popular. When it sees your article on the home page, it knows it’s important! It will follow the link, pick up your tags and place your article in a prominent position
   on the search engines.

Please note that IdeaMarketers.com has no control over search engine positioning. We cannot guarantee positions. We are only going by data we’ve seen on existing articles and their positioning based on keywords they’ve selected. Remember that how high you come up on the search engines depends upon the popularity of the keywords or phrases you chose. If there’s lots of competition for the keywords you select, your article may get lost in a sea of links. Try to choose keyword phrases that are popularly searched, but aren’t popularly used by other marketers. Google offers a
free keyword search tool to help you search for keyword popularity.

Want more independence in keeping fresh content on your site without all the work? Articles can update on your site while you eat dinner, while you sleep, or even while you vacation for weeks on end! All you need is IdeaMarketers Publisher’s Toolbox PRO.

You just put a little code on your Web site and from then on, articles from any given subcategory will instantly appear on your site and update automatically!

This means if you want to stream ten Life: Inspirational articles onto a page and have those articles change in a hands-free manner, then you can do that in a snap. Any time new Inspirational articles are added to IdeaMarketers, they’ll automatically update on your site. You set it up once and it updates all on its own from then on! Or if you’d like fifteen Business:Entrepreneur articles, you just put a snippet of code on your site, and they’ll appear and update on their own. There are over 200 subcategories to choose from and you can choose how many articles to display – 5, 10, 15, 20, 25 . . . 50!

If you’re a PRO subscriber, you can learn more about how this works by logging into your Publisher’s Toolbox PRO account and selecting the link that says "Stream 100+ Subcategories onto your Web site!" If you’re not a subscriber, learn more here.

IdeaMarketers.com is a place for ideamarketers, so it’s only logical that a definition of the term would be the best place to start when telling people what the site is about and what they can do with it.

An ideamarketer is a very specific type of individual who is different than just your ordinary person with an idea or the everyday person peddling a product. Just as the word “entrepreneur” conveys a different feeling and connotation than the word “businessperson,” so does the noun “ideamarketer” from the term “marketer.”

definition:
ideamarketer
i-de-a-mar-ket-er
- noun

• a person who is passionate about an idea – so passionate that s/he takes the necessary action to turn their idea into a reality;
• a person with deeply held beliefs or philosophies who feels compelled to share them with the rest of the world;
• a person who generates innovative thoughts, plans, products or services and then takes action to create, implement, and promote them;
• a person who feels s/he has a message to share and is willing to make the world a better place by sharing it.

Given this definition, it is the mission of IdeaMarketers.com to be an environment where ideamarketers^TM thrive – where they can share their message, promote their products and services, and have a springboard from which they can improve the world.

Bottom line… ideamarketers^TM aren’t just out there peddling any old product or service from which they think they can make a dollar. There are people with ideas, and then there are Ideamarketers^TM… people who turn ideas into action. If you’re such a person, IdeaMarketers.com is here to help you do it.

If you have an article on the home page of IdeaMarketers and you have changed either its title, summary or the photo that goes with it, the change will not take effect immediately. Our site is on a periodic update to prevent strain on our servers. But, you can refresh the home page yourself by logging into your writer account and going to Article/PR Admin and selecting Update Home Page. Once you do that, the home page will refresh.

If it still doesn’t refresh for you, then you can press F5 on your keyboard to refresh the page in your browser.

Idea Dollars are what IdeaMarketers.com uses as “currency.” You can use them to

• put an article on the home page of IdeaMarketers.com;
• put a press release on the home page of the site;
• put a book or ebook on the home page of the site;
• have one of our editors proofread your article so that it can have a “Ready to Publish” logo next to it as well as appear on our sister site ReadyToPublish.com which only contains human-edited content.

You can add Idea Dollars to your account, by logging into your writer account and going to Manage Account, Add Funds.

I’m writing this article to stress the importance of choosing your primary keyword phrases and article titles wisely for article marketing. I had an IdeaMarketers bidder write me to say his site wasn’t receiving traffic from search engines. I investigated the situation and found that when I searched for his article’s primary keyword phrase on Google, he actually had the top four natural listings for his article and Web site! He was getting better search engine placement. Unfortunately, his primary keyword phrase wasn’t something anyone would think to search for.

Bottom line, his article promotion was a waste. While IdeaMarketers and Google were doing their thing, it didn’t create results because very few (if any) searches would ever be made for his primary keyword phrase.I recommend that you always think about your typical visitor and their needs when crafting your title, keywords, summary and the article itself.

Title

Choose a title that is descriptive and tells the reader what the article is about. Pay special attention to the first three words of your title. These should be a phrase that people actually search for. While catchy phrases are cute, they may not accurately depict what’s inside the article. They probably aren’t what someone would think to search for either. Also, don’t make your title so keyword-stuffed or technical that no one would understand it. You need to strike a balance between readability and phrases that people would search for.

MSN loves article titles. Most bidders on IdeaMarketers who bid high enough to be on the home page, in time will find their exact title coming up in the top results of MSN. On any search engine the title is important because it helps the searcher decide whether they want to click or not.

Keywords

The keywords you select when adding/editing an article are a list of comma separated words or phrases you think people might search for to find your article. These come into play when someone does a keyword search on IdeaMarketers. They also appear in the keywords meta tag for the article page. (Meta tags are what search engines read on a web page to determine its content.)

Use Google’s Keyword selection tool for ideas.

Primary Keyword Phrase

Even more important than the keywords is the primary keyword phrase we let you enter for your article. This displays on our home page and channel pages. It links to your article. Your primary keyword phrase also links straight from your article to your Web site. Search engines look at these linked phrases in determining link popularity and how far you come up in their listings for that phrase. Being linked off the home page and channel pages of IdeaMarketers for a primary keyword phrase is considered a high-value link and will weigh heavily in your favor. Choose this phrase wisely. It should be something people will actually search for. Don’t just haphazardly throw something in this blank. You’re wasting a lot of power (and bid dollars) if you do.

Also, don’t choose a phrase that is too broad. For example, the competition for the phrase “real estate” is tremendous; whereas you will have a better chance at a top listing for “real estate investment course” or “Chattanooga real estate.”

Summary

Your summary is your “elevator speech” – your chance to grab the searcher’s attention in a sentence or two. It appears on IdeaMarketers as a description with your article title, as well as in the meta tags, and eventually as the summary associated with your article on many search engines. Include somewhere in your summary, the same primary keyword phrase that you had in your title. Use the summary wisely to effectively describe what readers can expect from your article. Don’t ever leave this blank!

The Article

Once the visitor has made it to your article, make sure you retain their attention. It’s your goal to impress, instruct, and enlighten them so much that they will want to visit your Web site. Articles aren’t advertisements and they aren’t blobs of keyword-stuffed text. Not only will the visitor instantly leave your article if it’s nothing but an ad or keyword jumble, but also they’ll probably look at your name and make a mental note never to do business with you.

Your article simply must be credible, well-written, properly formatted and grammatically correct. People want to do business with people who are intelligent and trustworthy. Steve Martin used to do an old stand-up routine where he compared “Fidelity Bank and Trust” to “Fred’s Bank.” Where would you rather put your money?

The same goes for article promotion. The quality and credibility of your article reflects upon you and your professionalism. I was speaking to one of our long-time contributors who got her start writing articles several years ago on IdeaMarketers. Now she’s a columnist for a print journal and has an agent for her innovative business book. But that never would have happened for her if she hadn’t put quality and professionalism first. While search engine rankings and positioning are important, never sacrifice quality for keyword-stuffing nonsense.

Follow these tips and you’ll see better results – both in better search engine placement and in your long-run reputation for credibility and professionalism.To submit your articles to IdeaMarketers, go here to get a writer account. Or if you already have a writer account, you can log in here.